Recently, we listened to a 27 hour-long selling seminar recorded back in 2000 that reminded us of a very vital, however extremely overlooked car dealer marketing strategy that might literally mean the distinction between going into the red and record-breaking sales for your store this year.

At this seminar they were solely scratching the surface of this concept… because in 2000 the technology wasn’t as cheap or easily accessible as it’s now.  But nowadays it’s essential, and if you aren’t doing this one issue, you need to begin immediately if you would like to see more leads, prospects and referrals coming back into your store.

With thousands of Toyota dealerships already struggling amidst decreased consumer spending and a national credit crunch, Toyota’s massive 2.3 million vehicle recall has store owners nationwide bracing for financial loss and long-term backlash in the first quarter of fiscal year 2010.

The recall, which included many of Toyota’s top selling models such as Camry and Corolla, has also prompted the manufacturer to halt production until the potentially fatal issue of sticking gas pedals is resolved.

While Toyota dealers are understandably panicked and bracing for a big hit following the recall, dealers still have a limited window of opportunity to mitigate financial loss in their local stores.

Did you know that Automotive Direct Mail is one of the most commonly read types of direct mail? It’s true. An article by DM News cites a survey showing that 73% of automotive buyers respond to automotive direct mail. Ask yourself these 3 question about your non Automotive Direct Mail Advertising.

How often do your customers read your News Paper Adds?

How often do your customers listen to your Radio Adds?

How often do your customers watch your TV commercials?

Here are some facts: